Backgroung: -Cancer remains a major public health concern, being associated with meaningful mortality, disability and economic costs. -Upward trend in the number of new cases of cancer in Europe. -Cancer Primary Prevention is cost-beneficial approach with a large potential of reducing incidence and mortality. - Individual lifestyle actions (e.g., smoking cessation). -○ Regulatory actions (e.g., taxation of beverages) -Other policies at the populational level (e.g., reducing air pollution) - The full potential of cancer primary prevention does not seem to be developed.